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The Weakest Link – Your Social Media Marketing “Killer App”

I have this unrelenting suspicion that people deeply, innately, in every fiber of ourselves need to be connected. Radical, I know. I recently went back to Princeton for my college reunion and spent 48...

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Using Analytics to Drive Your Online Marketing Strategy

Do you know who is coming to your website?  Who is buying your product?  Where they are coming from?  What they like and dislike? Analytics are an extremely valuable asset when it comes to your website...

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Episode 1: Business Loans, Website Tips, and the Apple Watch – The Bcast

Welcome to the Bcast, the official podcast of Bplans.com. Each week we discuss the latest news, resources and advice for entrepreneurs and small business owners. Hosted by Jonathan Michael and Peter...

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Twitter Marketing: A Small Business Guide

Nowadays, having a presence on social media is a marketing necessity. When brands have a social media presence, they are positioning themselves in front of customers, and it’s clear that this actually...

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